What makes Me a Media
25 Plus years in the Radio & TV News Industry,
Media Tip of the Day
Always give the media
information that is newsworthy:
Your information should
newsworthy and relevant to a large share of the
Reporters are not interested in yesterday's news--unless
a fresh, new angle.
Radio came on the scene, more and more people have
they have something to say. The internet site calls itself
leading social broadcast network. They give you a
even provide an audience if you can’t get one on your own.
BlogTalk Radio has given permission to literally thousands
“radio host wannabes” to create their own live talk show.
someone who has done her share of radio and television
over the past 30 years, I can tell you the majority of
BlogTalk would never get a job on a traditional radio or
television station. The reason being is they lack the
skills necessary in order to hold the attention of an
a regular basis.
What skills does it take to be a good interviewer? Can
it? Is there a certain formula to doing it right? The
interview others well all have similar characteristics.
not have they same style but they know how to command an
with or without a guest.
Here are some tips on how to become a good Radio Host:
1) “Personality is to
radio host what perfume is to a flower.” In a
nutshell that means you should have some flair about you.
wants to sit and listen to a monotone host who sounds like
she would rather be somewhere else other than hosting
show. Listen to some of your favorite hosts. What is it
that you enjoy? I guarantee you one of the things you will
they have personality. You don’t have to over the top like
Howard Stern or Rush Limbaugh but make what you have to
enjoyable and pleasing to the ear.
2) Know Your Subject:
problem with some hosts is they rely heavily on their
supply them with information on the topic being discussed.
can be dangerous because how do you know for sure that
they’re telling you is accurate? Do your own homework and
prepared to ask questions on top of the ones that were
spoon-fed to you by the guest.
Being a good radio host takes time and practice. To learn
sure to sign up for my upcoming FREE teleseminar: Teach
Me How to Become a Good BlogTalk Radio Host.
Sign up on
the left upper corner of this page.
The first thing you have to determine
you want to market yourself.TV
News always likes a "hook."If you've got one, you should present it WITHOUT
example, let's say there was a bomb scare on a plane you
or if you were in the airport at the time of the
don't hesitate to contact the nearest TV/radio/newspaper
(all of them, in fact) and let them know your connection
NEWS OF THE DAY.Chances
are, they will want to interview you and that's your in
throw in why you were in the airport/on the plane in the
place (something hopefully tied to your business, which
casually throw in).It
not only gives you some FACE TIME but exposure for what
you do and
best of all---it's FREE.You
can't pay for that kind of advertising.Then you can turn around and put out a press
you were interviewed on such and such a station about your
If you have an upcoming event you'd
coverage on, that can be harder.Once again, TV likes a "hook"If you're doing a seminar on marketing your
example), you should try to find a way to make it involve
stations frown upon promoting business ventures for FREE
but if it
fulfills a community service or need, they will bite
have an obligation to the FCC to provide so much airtime
kind of coverage.So
let's say you're doing a seminar on marketing your
business.Bring in a representative from the local homeless
or boy scouts or women's domestic violence hotline to
how they can get greater exposure and benefit monetarily.Then tailor your release so that the emphasis is on
Public Service vs. your "self" venture.Once again, you get a little FACE TIME and back
publicity for your business.Ask
the station for a news clip of what they did and once you
you've got a video testimonial of news coverage for your
As always, be sure to thank the
a specific name).Journalists
aren't supposed to accept gifts---but if you send some
token to a specific name, they will accept it (on the down
and be more inclined to interview you again the next time
a particular project.
Attention-grabbing press releases
out at least three weeks in advance of your event, with
phone calls.You can
never make too many follow-up calls.We don't like it on our end---but persistence and
personality could make the difference on a SLOW NEWS DAY.
The truth of the matter is, for every qualified expert,
are at least a dozen wannabes. As someone who spent more
years in the radio and television news business, I had to
daily who would make a good interview candidate. It’s a
screening process and if you don’t know the basics of what
takes to get the kind of media exposure you’re seeking,
be spinning your wheels and end up going nowhere.
If you feel it’s your time to shine,
I’d like to help you
turn on the spotlight!
Help Getting Media Interviews?
a book OR starting a business is the easy part. The
REAL WORK comes in getting your
name out there. Bottom line: YOU NEED
EXPOSURE. There are plenty of really good books that
very well sales wise because the author doesn't know how
effectively market and promote. There are also
really great business ideas but if nobody knows about you,
good is your business?
someone who spent more than 25 years in radio and
have the inside track on what it takes to get
help clients prepare for and land successful media
If you believe it's "Your Time to Shine"
then let us turn on the spotlight.
the "Secrets" of Getting Your Message to the Masses
several proven steps to ensure you will get your message
Learn what they are
and how to reach your target audience.
will receive one-on-one coaching from the experts and
interviewing techniques to help your on-air debut be a
completion of the course, you will receive a minimum of
media interviews. You will gain nationwide
exposure! You will also receive a special contact list to
you with future interviews.
what some have to say about the "Your Time to Shine"
I came across Beverly Mahone's tele-seminar "Your Time
Shine!" The course was so exciting, so
and so on target as to how to market myself and my
within two weeks of signing on, I had three radio
cannot speak highly enough of Beverly Mahone's courses
self-promotion and marketing."
of A Very Special Child - An Adoption
co-author Jesus Gandhi Oma Mae Adams
experience in learning and working has been a
gift. Soooooo much fun!! I look forward
keeping the conversations going. What I loved the
this was your informality. You made it easy for me
and you gave much more value than I could ever have
from this class. My progress in a month was
went from no radio to three majors in less than two
My confidence has soared, and I'm ready to
whenever anyone wants to listen. YOU ROCK!!!!!
you for everything the three of you taught me. A
radio station here is having a discussion about the
comment that was made about the women's basketball team
wants me to help her open the show with my "My Hair"
poem. (Another ten minutes of fame.) I
invitation to do one night of a week long workshop for
girls about self-esteem and making mistakes that effect
future. I'm very excited about that. I'll be